"WE BELIEVE GREAT DESIGN GOES BEYOND FORM AND FUNCTION"
Michael Seum, Vice President of Design
A multi-national award-winning design team
We aim to create a strong emotional connection in the hearts of our customers, through design and experiences. We are always conscious of who we are designing for and the total experience we intend to create. We revel in our ability to inspire and excite the world, challenge and break paradigms, influence and form the future.
The GROHE DESIGN DNA
Three signature elements bring design continuity to our product portfolio. This visual DNA is unique to GROHE – one that allows our customers to intuitively identify a GROHE product at a glance.
The Ring serves to highlight the purpose of a product. They refer to a functional zone and orientation point for the user.
The angle of the faucet handle and the spout is set at exactly seven degrees. Research reveals this subtle tilt enhances the user experience.
Lozenges symbolize the GROHE design philosophy of “Sensual Minimalism“ and serve as an invitation to use the product.